Avocad vs Google Pomelli: AI Ad Generators Compared
Google entered the AI ad creation space with Pomelli, a free experimental tool from Google Labs and DeepMind. It launched in October 2025 and has been gaining attention as a zero-cost option for generating branded marketing content.
But how does it compare to a purpose-built AI ad generator like Avocad? And more importantly — which one actually gets the job done for your business?
Let's dig into the details.
Disclaimer: Pricing, features, and availability accurate as of February 2026. Pomelli is currently in public beta. Verify current details on each platform's website.
Quick Comparison
| Aspect | Google Pomelli | Avocad |
|---|---|---|
| Primary focus | Social media content & marketing assets | Advertising creatives (ad-optimized) |
| Pricing | Free (beta) | Free tier + credit-based paid plans |
| Brand setup | Automatic website analysis ("Business DNA") | Automatic website analysis ("Brand DNA") |
| Output types | Social posts, ads, email banners, videos | Ad creatives for all platforms |
| Post-generation editing | Natural language editing | Brush editing, text editing, re-scaling |
| Resolution options | Standard exports | 1K, 2K, and 4K |
| Aspect ratios | Platform-specific presets | 10 aspect ratios (1:1 to 21:9) |
| Availability | US, Canada, Australia, NZ, UK only | Global |
| Direct publishing | No | No |
| Best for | General marketing content | High-quality advertising creatives |
What Google Pomelli Does Well
Pomelli is backed by Google's AI infrastructure, and that brings real advantages:
Free During Beta
This is the biggest draw. Pomelli is completely free right now — no credit card, no usage caps (though some users report soft limits), no hidden charges. For bootstrapped businesses testing AI marketing tools, this is significant.
Broad Content Generation
Pomelli doesn't just create ads. It generates Instagram posts, Facebook ads, YouTube thumbnails, Google Ads creatives, email banners, and even animated videos (powered by Veo 3.1). If you need a variety of marketing assets from one tool, this breadth is useful.
Photoshoot Feature
Pomelli's newest feature (launched February 2026) lets you transform basic product photos into studio-quality images using Google's Nano Banana model. For businesses that can't afford professional photography, this is genuinely valuable.
Natural Language Editing
Don't like something in a generated asset? Simply describe what you want changed in plain English. No design tools to learn — just type "make the background darker" or "change the CTA to 'Shop Now'" and Pomelli adjusts.
Campaign-Level Ideas
Pomelli doesn't just generate individual assets — it can brainstorm full campaign concepts aligned with your brand DNA. For teams stuck in the ideation phase, this can kickstart the creative process.
Where Avocad Takes a Different Approach
Avocad is built specifically for one thing: creating high-quality ad creatives fast.
Deeper Brand DNA Extraction
Both tools analyze your website. But Avocad goes deeper. Beyond colors, fonts, and logos, Avocad extracts:
- Selling points and value propositions — automatically identified competitive advantages
- Target audience insights — who your customers actually are
- Emotional hooks — your brand's personality traits and messaging themes
- Brand archetypes — personality classifications like Sustainable, Modern, Playful, Tech-Forward
This means Avocad's generated ads aren't just visually on-brand — they're strategically informed.
Ad-Specific Optimization
Pomelli generates "marketing content." Avocad generates advertising creatives — there's a meaningful difference. Avocad's outputs are optimized for ad performance: visual hierarchy, CTA placement, promotional overlays, and platform-specific best practices are baked into every generation.
Granular Output Control
Avocad offers 10 aspect ratios (from 1:1 square to 21:9 ultra-wide) and resolution options up to 4K. You can specify exactly what you need for each platform — Instagram Stories (9:16), Facebook feed (4:5), YouTube banners (16:9) — without juggling template presets.
Professional Post-Generation Editing
After generating an ad, Avocad provides:
- Brush editing — paint over specific areas to regenerate just that part (AI inpainting)
- Text editing — modify any text within the ad
- Re-scaling — upscale to higher resolutions or change aspect ratios
This is a significant workflow advantage. With Pomelli, you can ask for changes in natural language, but you don't get the precision of targeted brush edits.
Reference Image Support
Avocad lets you upload up to 3 reference images — previous ads, product shots, style references, or human models. This gives the AI concrete visual context, which meaningfully improves output quality. Pomelli doesn't offer this level of visual input control.
Logo Upload
Avocad allows you to directly upload your logo, ensuring it appears correctly in generated ads. This is critical for ad creatives where brand recognition matters.
When to Choose Google Pomelli
Pomelli is the better choice when:
You're Exploring AI Marketing Tools
If you want to experiment with AI-generated marketing content without any financial commitment, Pomelli's free beta is the perfect starting point.
You Need Diverse Content Types
If you need social media posts, email banners, animated videos, AND ad creatives from one tool, Pomelli's breadth covers more ground.
You Want Product Photography
Pomelli's Photoshoot feature is genuinely unique. If your biggest challenge is getting professional-looking product images, this could be transformative.
You're in an English-Speaking Market
Pomelli currently only supports English and is limited to 5 countries. If you're in the US, Canada, UK, Australia, or New Zealand, you're in the target market.
When to Choose Avocad
Avocad is the better choice when:
Ad Quality is Non-Negotiable
If your ads need to look professional enough to run paid campaigns on Meta, Google, or LinkedIn — with proper CTA placement, promotional overlays, and visual hierarchy — Avocad's ad-specific optimization matters.
You Need High-Resolution Output
4K ad exports, 10+ aspect ratios, and pixel-level editing control. If you're running display ads, printing banners, or creating content for high-DPI screens, Avocad delivers.
You Need Iterative Editing
Brush editing lets you surgically fix specific parts of a generated ad without regenerating the entire image. This saves credits and time — and gives you the control that text-based editing can't match.
You're Outside the US/UK/Canada/ANZ
Pomelli isn't available in India, Southeast Asia, Europe (except UK), Latin America, Africa, or most of the world. Avocad works globally.
You Want Predictable, Long-Term Pricing
Pomelli is free today, but Google hasn't announced post-beta pricing. Industry analysts predict $10–20/month for full access. Avocad's pricing is transparent and available now — including a free tier with 30 credits and paid plans starting at $19/month.
Feature Comparison
| Feature | Google Pomelli | Avocad |
|---|---|---|
| Brand DNA / website analysis | ✓ (Business DNA) | ✓ (Brand DNA — deeper) |
| AI image generation | ✓ | ✓ |
| AI copy generation | ✓ | ✓ (ad-specific) |
| Video/animation generation | ✓ (Veo 3.1) | Coming soon |
| Product photoshoot | ✓ (Nano Banana) | — |
| Brush editing (inpainting) | — | ✓ |
| Reference image uploads | — | ✓ (up to 3) |
| Logo upload | — | ✓ |
| Custom aspect ratios | Limited presets | 10 ratios (1:1 to 21:9) |
| 4K resolution | — | ✓ |
| Image history (undo/redo) | — | ✓ |
| Brand kit management | Single profile | Multiple saved kits |
| Human model toggle | — | ✓ |
| Global availability | 5 countries (English only) | Global |
| Credit-based pricing | — (free beta) | ✓ |
| Free tier | ✓ (entire tool, for now) | ✓ (30 credits) |
Pricing Comparison
Google Pomelli
- Current: Free (public beta, no limits stated)
- Future: Unannounced — expected freemium model ($10–20/month estimated)
- Risk: Pricing, feature limitations, and availability could change at any time
Avocad
- Free Plan: 30 credits, all generation features, all aspect ratios
- Starter: $19/month — 200 credits, brush/text editing, re-scaling
- Pro: $49/month — 600 credits, priority support, early access
- Credit Packs: One-time purchases, credits never expire
- Annual discount: 50% off on yearly plans
The Honest Assessment
Pomelli is Google's experiment in making AI marketing accessible to everyone. It's broad, impressive, and free. But it's also experimental, geographically restricted, and not specifically optimized for advertising creative.
Avocad is a focused tool built for one job: creating high-quality ad creatives fast. It goes deeper on brand understanding, gives you more control over outputs, and offers professional editing capabilities that matter when you're actually running paid campaigns.
If you're exploring AI for general marketing content, Pomelli is a great free playground.
If you need ads that are ready to run — with the right dimensions, resolution, and quality for paid campaigns — Avocad is built for that.
Bottom Line
Google's entry into AI ad creation validates the market. But "free and broad" doesn't always beat "focused and precise."
Pomelli gives you a taste of what AI can do for marketing. Avocad gives you ads you can actually run.
Ready to create professional ad creatives in minutes? Try Avocad free at avocad.xyz.
— The Avocad Team