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Social media ad sizes reference guide

Social Media Ad Sizes 2026: The Definitive Platform Guide ​

There's nothing worse than designing an ad, uploading it, and watching the platform crop out your carefully positioned logo or text.

Each platform has specific requirements, and they change often enough that staying current is a genuine challenge. This guide gives you every specification you need for 2026—bookmarkable, copy-pasteable, and regularly updated.

Quick Reference: Most Common Sizes ​

Need the most-used sizes at a glance? These five cover 90% of use cases:

SizeDimensionsAspect RatioWhere It Works
Square1080 × 1080 px1:1Instagram Feed, Facebook, LinkedIn
Portrait1080 × 1350 px4:5Instagram Feed (optimized), Facebook
Stories1080 × 1920 px9:16Instagram/Facebook Stories, Reels, TikTok
Landscape1200 × 628 px1.91:1Facebook Link Ads, LinkedIn
YouTube1920 × 1080 px16:9YouTube Ads, General Video

Instagram ​

Instagram Feed ​

FormatDimensionsAspect RatioFile TypeMax Size
Square1080 × 1080 px1:1JPG, PNG30MB
Portrait1080 × 1350 px4:5JPG, PNG30MB
Landscape1080 × 566 px1.91:1JPG, PNG30MB

Recommendation: Use 1080 × 1350 (4:5) for feed ads. It takes up more screen real estate in the feed than square.

Instagram Stories & Reels ​

FormatDimensionsAspect RatioDurationFile Type
Stories Image1080 × 1920 px9:16-JPG, PNG
Stories Video1080 × 1920 px9:16Up to 15sMP4, MOV
Reels Video1080 × 1920 px9:16Up to 90sMP4, MOV

Safe zones: Keep text and important elements in the middle 1080 × 1420 px area. Profile info and CTA buttons overlay the top and bottom.

Instagram Explore ​

FormatDimensionsAspect Ratio
Image/Video1080 × 1080 px1:1

Facebook ​

Facebook Feed ​

FormatDimensionsAspect RatioFile TypeMax Size
Square1080 × 1080 px1:1JPG, PNG30MB
Portrait1080 × 1350 px4:5JPG, PNG30MB
Landscape1200 × 628 px1.91:1JPG, PNG30MB
Video1280 × 720 px min9:16 to 16:9MP4, MOV4GB

Recommendation: 1080 × 1080 works universally. Use 1200 × 628 for link-click campaigns (larger preview image).

Facebook Stories ​

FormatDimensionsAspect RatioDuration
Image1080 × 1920 px9:16-
Video1080 × 1920 px9:16Up to 15s

Facebook Marketplace ​

FormatDimensionsAspect Ratio
Image1200 × 1200 px1:1

Facebook Right Column ​

FormatDimensionsAspect Ratio
Image1200 × 1200 px1:1 (displays small)

Note: Right column is desktop-only and displays very small. Focus on simple, readable creatives.

Facebook Video Feed ​

FormatDimensionsAspect RatioDuration
Video1280 × 720 px min16:9 to 9:16Up to 240 min (ads: 15s recommended)

YouTube ​

YouTube In-Stream Ads (Skippable/Non-Skippable) ​

FormatDimensionsAspect RatioDuration
Video1920 × 1080 px16:915-30s (non-skip), 12s-3min (skip)
Companion banner300 × 60 px5:1-

File specs:

  • Format: MP4, AVI, ASF, MOV
  • Max file size: 1GB
  • Frame rate: 24, 25, or 30 fps

YouTube Discovery Ads ​

FormatDimensionsAspect Ratio
Thumbnail1280 × 720 px16:9

YouTube Shorts ​

FormatDimensionsAspect RatioDuration
Video1080 × 1920 px9:16Up to 60s

YouTube Bumper Ads ​

FormatDimensionsDuration
Video1920 × 1080 pxExactly 6 seconds

LinkedIn ​

LinkedIn Single Image Ads ​

FormatDimensionsAspect RatioFile TypeMax Size
Recommended1200 × 627 px1.91:1JPG, PNG5MB
Square1200 × 1200 px1:1JPG, PNG5MB
FormatDimensionsCards
Cards1080 × 1080 px2-10 cards

LinkedIn Video Ads ​

FormatDimensionsAspect RatioDuration
Video1920 × 1920 px max1:1, 16:9, 9:163s - 30 min (rec: 15s)

File specs:

  • Format: MP4
  • Max file size: 200MB
  • Frame rate: 30 fps max

LinkedIn Sponsored Messaging ​

ElementSpecification
Banner300 × 250 px
Max file size2MB

Twitter/X ​

Twitter Image Ads ​

FormatDimensionsAspect RatioFile TypeMax Size
Single image1200 × 675 px16:9JPG, PNG, GIF5MB
Website card800 × 418 px1.91:1JPG, PNG5MB

Twitter Video Ads ​

FormatDimensionsAspect RatioDuration
Video1200 × 1200 px (1:1)1:1, 16:9, 9:16Up to 2:20 (rec: 15s)

File specs:

  • Format: MP4, MOV
  • Max file size: 1GB
  • Frame rate: 30 fps
FormatDimensionsCards
Cards800 × 800 px2-6 cards

TikTok ​

TikTok In-Feed Ads ​

FormatDimensionsAspect RatioDuration
Video1080 × 1920 px9:165-60s (rec: 9-15s)

File specs:

  • Format: MP4, MOV, AVI
  • Max file size: 500MB
  • Bitrate: 516 kbps minimum

TikTok TopView ​

FormatDimensionsDuration
Video1080 × 1920 pxUp to 60s

TikTok Brand Takeover ​

FormatDimensionsDuration
Video1080 × 1920 px3-5s
Image1080 × 1920 px-

Pinterest ​

Standard Pin ​

FormatDimensionsAspect RatioFile TypeMax Size
Image1000 × 1500 px2:3JPG, PNG32MB

Note: Pinterest prefers vertical (2:3) images. They get more visibility in the feed.

Idea Pins (Video) ​

FormatDimensionsAspect RatioDuration
Video1080 × 1920 px9:16Up to 60s per clip
FormatDimensionsCards
Cards1000 × 1500 px2-5 cards

Google Display Network ​

Standard Display Sizes ​

Size NameDimensionsWhere It Shows
Medium Rectangle300 × 250 pxInline content
Large Rectangle336 × 280 pxInline content
Leaderboard728 × 90 pxTop of page
Mobile Leaderboard320 × 50 pxMobile top
Half Page300 × 600 pxSidebar
Wide Skyscraper160 × 600 pxSidebar
Billboard970 × 250 pxTop of page
Large Mobile Banner320 × 100 pxMobile

Responsive Display Ads ​

For responsive display ads, upload:

Asset TypeSpecifications
LandscapesUp to 5; min 600 × 314 px, rec 1200 × 628 px
SquaresUp to 5; min 300 × 300 px, rec 1200 × 1200 px
LogosLandscape 512 × 128 px, Square 128 × 128 px

WhatsApp Business (Ads that Click to WhatsApp) ​

FormatDimensionsAspect Ratio
ImageUse Facebook/Instagram sizes1:1 or 4:5

Note: WhatsApp ads run on Facebook/Instagram, so use those specifications.

Universal Best Practices ​

Regardless of platform, follow these guidelines:

Text on Images ​

  • Keep text under 20% of image area
  • Minimum font size: 24pt equivalent at final size
  • High contrast between text and background
  • Mobile-first: Will this be readable on a phone screen?

Safe Zones ​

All platforms have areas where UI elements overlay your content:

  • Top: Profile icons, account names
  • Bottom: Caption area, CTAs, navigation
  • Middle 80%: Your safe drawing area

File Optimization ​

PlatformPreferred FormatMax Size Guidance
Instagram/FacebookJPG for photos, PNG for graphicsUnder 5MB ideal
LinkedInPNGUnder 2MB ideal
TikTokMP4Under 50MB ideal
PinterestPNGUnder 10MB ideal

Resolution ​

  • Minimum: Never go below platform requirements
  • Maximum: Don't go far beyond—files bloat, quality doesn't improve
  • Sweet spot: 2x the minimum (accounts for high-DPI displays)

Quick Export Template ​

When preparing ad creatives, export these sizes to cover most needs:

Essential Pack (covers 80% of cases):
├── 1080 × 1080 (Square)
├── 1080 × 1350 (Portrait 4:5)
├── 1080 × 1920 (Stories/Reels 9:16)
└── 1200 × 628 (Landscape 1.91:1)

Extended Pack (full coverage):
├── All Essential Pack sizes
├── 1920 × 1080 (YouTube Landscape)
├── 1000 × 1500 (Pinterest 2:3)
└── Banner sizes for GDN

Keeping This Updated ​

Platform specs change. Bookmark this page and check back periodically, or follow these sources:

Tools That Handle This For You ​

If manually exporting every size sounds tedious (because it is), several tools automate this:

  • Canva: Magic Resize (Pro feature)
  • Adobe Express: One-click resize
  • Avocad: Generates in multiple sizes automatically

The goal is spending time on creative quality, not mechanical resizing.

Need ad creatives in all the right sizes, instantly? Avocad generates on-brand ads in multiple formats with one click. Try it at avocad.xyz.

— The Avocad Team

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